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Brands are powerful cultural artifacts.
Humans exist in a constant state of creation, revision, interpretation, and iteration. The brands we choose
to associate with both shape and reflect our values,
beliefs, and identities.​
​
Breadcrumb Strategy exists to cultivate resonant
and resilient brands. Exploring meaning-making at the intersection of brand, culture, and individual opens up new pathways to connection. Strategic storytelling and context-informed narratives equip brands to define their place within
the zeitgeist and beyond.
THE
HUMBLE
CRUMB
The sign of a thoroughly-enjoyed meal. That little something extra sprinkled on top for added crunch. Helpful markers collected along the route back home. Breadcrumbs represent powerful cultural and context cues steep brands in meaning. Every bit of communication and all of its cultural nuance contributes to a brand's identity and trajectory. We unpack the significance of these fragments and weave them into narratives that resonate.
About
Smedes, Founder
Smedes is a creative strategist specializing in brand building and cultural insights. She helps brands and individuals define and refine their unique positioning and identity. Her experience spans a wide range of industries and scales, from multinational corporations to certified B Corporations, startups, and individual clients.
SERVICES
BRAND
STRATEGY
Solidify your brand's foundations and claim your competitive edge.
SEMIOTICS &
CULTURAL INSIGHTS
Contextualize your brand and send the right signals for greater resonance.
CONSUMER RESEARCH
Unwind complex challenges through the lens of human behavior.